ABOUT > The Challenge of Reaching Asia

Xian, China. Bandung, Indonesia. Hyderabad, India. Novosibirsk, Russia. Averaging over 3.5 million people each, these cities are among tens of thousands of Asia’s regional markets.

Reaching the largest possible percentage of the Pan-Asian regional markets represents an economic imperative for many international businesses. Inversely, demand could not be greater for businesses and customers across all of Asia seeking reliable and affordable conduits for reaching the global markets.

But while it represents more than a third of the world’s purchasing power, Asia struggles as many of its regional markets lack fiber access to the global networks. As a result, satellite communications provide the sole means of reaching many of Asia’s regional markets.

Satellite circuits are however limited by the great geographical expanses existing between Asia and the rest of the world. Satellite uplinking to Asia from the western US via mid-Pacific geo-stationary satellites for instance produces circuits that can reach only approximately 15% of Asia’s overall markets and population. The curvature of the Earth prevents straight line satellite circuit uplinks from being able to reach Asia via “single hop” satellite transmissions originating from the US mainland.

To reach all of Asia and not just its easternmost coastal markets, satellite uplinkers from the US have previously had to operate double hop satellite transmissions, resulting in truly “Pan-Asian” circuits remaining prohibitively expensive, complex to engineer and operate, typically requiring services from more than one international versus US based network access provider, and featuring greater technical challenges, risk and ancillary costs.

No more.